Hollywood star Dakota Johnson leads Calvin Klein’s spring 2026 campaign as the iconic minimalist style linked to Carolyn Bessette-Kennedy resurges online
Hollywood actor Dakota Johnson has been unveiled as the newest face of Calvin Klein, starring in the label’s Spring 2026 campaign that is already drawing major attention online.
The campaign video, directed by Gordon von Steiner, presents a relaxed California-inspired setting. Johnson is seen modeling Calvin Klein’s denim and underwear pieces inside a mid-century modern home, reading a script in the sun, playing pool, and dancing across a bed in loose blue jeans.
The reveal was teased earlier on social media when Calvin Klein posted mysterious campaign images with the caption “a new icon will be revealed.” Fans quickly speculated that Johnson was the star after recognizing her signature back tattoo.
In a press statement, Johnson praised the brand’s timeless appeal, saying Calvin Klein jeans and underwear feel instantly right the moment they are worn. She added that the campaign reflects a sense of comfort, confidence, and natural sensuality.
Johnson told Elle that the collaboration feels aligned with her current stage of life, describing herself as calm, centered, and comfortable in her own body.
The actor joins a long list of Calvin Klein campaign stars including Justin Bieber, Kendall Jenner, and Jennie Kim.
Interest in the brand has also surged following renewed fascination with Carolyn Bessette-Kennedy, whose minimalist “CBK method” style from the 1990s has gone viral again on social media, bringing fresh attention to Calvin Klein’s clean, understated aesthetic.
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