PTCL receives one Silver, one Bronze and three Black Dragons for campaigns highlighting sports, women’s empowerment, social inclusion and education.
Pakistan Telecommunication Company Limited (PTCL), Pakistan’s largest telecommunications and integrated ICT services provider, has secured five awards at the Dragons of Pakistan 2026, recognizing its creative excellence and impactful brand campaigns.
PTCL received one Silver Dragon, one Bronze Dragon and three Black Dragons for campaigns covering themes including national pride, social inclusion, women’s empowerment and education.
Among the winning campaigns, “Pakistan Ki Pehchan – Celebrating Pakistan’s Underrepresented Sports” received a Silver Dragon in the Brand Activation and/or Awareness category. The campaign highlighted lesser-known sporting disciplines in Pakistan and drew attention to athletes whose talent and dedication often remain outside the mainstream spotlight.
PTCL’s “Mother’s Day – More Support for Mothers” campaign received two awards, A Black Dragon in the Marketing Discipline category and a Bronze Dragon in the Cause, Environment or Sustainability category. The campaign focused on the everyday realities faced by mothers and the importance of support systems in their lives.
The company’s “Dil Se Ba-Ikhtiyar” campaign also received a Black Dragon for its use of digital technology as a tool for women’s empowerment.
Meanwhile, “World Education Day – Late Ho Gaye” won a Black Dragon in the Cause, Environment or Sustainability category. The campaign highlighted the physical and emotional burdens faced by children in Pakistan, including unrealistic expectations, responsibilities and challenges that can weigh on their childhood.
About The Author
