Apple will host its September product event on Sept. 9, with new iPhones, Apple Watch models and a possible foldable iPhone expected to take center stage.
Apple has officially announced its major September product launch event for Sept. 9, setting the stage for the company’s next generation of iPhones and other hardware.
The event will begin at 10 a.m. Pacific Time, or 10 p.m. Pakistan Standard Time, and will be held at Apple Park in Cupertino, California. Apple’s invitation carries the tagline “Surprise and Shine,” with the company expected to unveil several new products. Apple itself confirmed the Sept. 9 date and time in its event announcement.
The biggest focus is expected to be the next iPhone lineup. Reports indicate Apple could introduce the iPhone 18 Pro and iPhone 18 Pro Max, while the company is also widely expected to unveil its first foldable iPhone. The foldable device has been the subject of extensive speculation and could represent Apple’s entry into an increasingly competitive premium foldable market.
New Apple Watch models are also expected at the event, potentially expanding the company’s wearable lineup. Other products could also feature, although Apple has not disclosed the full agenda.
Artificial intelligence is another area likely to receive attention. Apple has referenced Siri AI as part of its next generation of Apple Intelligence, suggesting that the company’s voice assistant could gain more advanced capabilities and deeper integration across its software ecosystem. Apple has also highlighted Siri AI in its latest Mac announcements.
The September event will come shortly after Apple announced updated Mac mini and Mac Studio models on Aug. 25. Both are scheduled to begin reaching customers on Sept. 22.
The event will also mark an important leadership transition. John Ternus is scheduled to become Apple’s chief executive officer on Sept. 1, replacing Tim Cook, who will become executive chairman. Apple announced the transition in April, with Ternus moving into the CEO role after serving as senior vice president of Hardware Engineering.
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