BLACKPINK’s Jisoo is set to return to television with Netflix’s upcoming romantic comedy Boyfriend on Demand marking her first K drama appearance since the zombie thriller Newtopia.The series will premiere globally on Netflix on March 6 with a teaser released on February 5 drawing strong early attention from fans.
In the series Jisoo plays Seo Mi rae, an overworked webtoon producer exhausted by workplace pressure and failed relationships.Her co star Seo In guk portrays Park Kyeong nam a competitive colleague and professional rival whose constant one upmanship adds to her daily stress. Seeking an escape from reality Mi rae turns to a futuristic subscription service known as Monthly Boyfriend an AI powered dating simulation that allows users to design their ideal romantic partners.
The show follows Mi rae as she experiences a range of customised virtual dates, from luxury yacht outings and beach vacations to traditional Korean settings and K pop concert scenarios. While the digital romance offers comfort the series questions whether artificial companionship can replace genuine human connection.
Directed by Kim Jung sik the ten episode drama was filmed in the Philippines and features a strong supporting cast. Originally planned for domestic broadcast the series ultimately secured a global Netflix release. Early reactions suggest high anticipation for Jisoo’s return to romantic storytelling and the show’s modern take on love and technology.
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