Snap’s new Specs augmented reality glasses combine AI, translation, entertainment, shopping and workplace features in a $2,195 device.
Snap has revealed more details about its new Specs augmented reality glasses, highlighting a broad range of features including artificial intelligence, real-time translation, entertainment, shopping and workplace applications.
The glasses, priced at $2,195, were first announced by Snap in June at the Augmented World Expo. The company expects to begin shipping the device to customers in fall 2026.
The Specs combine augmented reality capabilities with features typically associated with smartphones and smart glasses. Users can make phone calls through Bluetooth, listen to music through Spotify, and capture photos and videos. A built-in display also allows users to view content from services including YouTube and HBO Max.
The glasses are designed to support shopping through a partnership with Shopify. Users can view 3D versions of products, place virtual representations within their surroundings and complete purchases.
Real-Time Translation and Sports
Real-time language translation is another major feature. The Specs can listen to someone speaking another language and provide a translation through their built-in speakers, while translated text can also appear on the display.
A partnership with Tripadvisor is intended to expand the travel experience by allowing users to translate local phrases, reviews and currencies.
Snap is also developing augmented reality features for sports through partnerships with the NBA and WNBA. These experiences can provide visual guides and training instructions while users practice basketball with real hoops and balls. Similar applications are planned for soccer and golf, with golf features designed to provide information aimed at helping players improve their technique.
Games and Entertainment
The Specs will also support interactive entertainment. Through its partnership with HBO Max, Snap is bringing Harry Potter-themed augmented reality experiences to the glasses.
Two Specs users can play digital games together, including chess, ping pong, Battleship and dominoes. The glasses can also interact with physical books, allowing readers to highlight passages, save sections and bookmark their position.
Snap is further promoting meditation experiences and digital DJ features as part of its broader AR ecosystem.
Enterprise Applications
Snap is targeting businesses as well, with partnerships involving Salesforce, Amazon and Nvidia. Enterprise applications could allow workers to view information, codes and product specifications directly in their field of vision.
The glasses could also assist employees in locating specific parts or checking product availability in backstock, positioning Specs for workplace and industrial uses alongside consumer applications.
Privacy and AI Features
Snap says the Specs do not record the surrounding environment simply to understand it and do not use facial recognition to identify people. An LED indicator illuminates when the cameras are taking photos or recording video.
Alongside the hardware, Snap has introduced Specs Intelligence, an AI service available on the Specs as well as iPhone and Mac. The company describes it as an “anticipatory AI” system designed to learn about users’ routines, priorities and goals and anticipate what they may need.
The service can connect with selected tools such as calendars, email and location information to assist with tasks including hotel searches, trip planning and answering questions. Users can organize information around areas such as work, family and personal goals.
The $2,195 price and the glasses’ larger, heavier design could influence their appeal, particularly during activities such as sports. Snap plans to offer potential customers a chance to test the device through its Specs First Look demonstration, beginning Oct. 1 at Westfield Century City in Los Angeles.
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